Which company structure is best suited for entering the market?
The standard form is the TOV (Toвариство з обмеженою відповідальністю), a limited liability company. It may be owned by one or more shareholders, including wholly by a foreign parent company, and is managed by a director. There is no statutory minimum share capital, and liability is limited to the company’s assets.
For structures linked to the capital markets or larger organisations, a public limited company (aktsionerne tovarystvo) may be an option, although this is considerably more complex. Those who initially wish only to observe, develop and manage the market, but do not yet wish to generate their own added value, often opt for a representative office or a branch of the foreign company. A representative office is not a separate legal entity but is legally part of the parent company. It is suitable for sales, market maintenance and project initiation, but not as a fully-fledged business. For operational market entry, the TOV remains the first choice.