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Insight

Market Entry and Direct Investment in Ukraine

Which corporate structures are available for investments in Ukraine and what companies need to consider regarding investment protection, foreign exchange rules, permits and the acquisition of real estate.

| Reading time 6 min. | Author: Dmitry Novitsky

As a rule, market entry in Ukraine is achieved by setting up a TOV (Ukrainian limited liability company). A TOV has no statutory minimum capital requirement and is similar to a German GmbH. The incorporation process itself takes only a few days; however, the legalisation, translation of documents and opening of a bank account take longer. Foreign investors enjoy national treatment and protection against expropriation without compensation. As a member state of the ICSID, the German–Ukrainian Investment Protection Agreement also paves the way for investor–state arbitration. Since the start of the full-scale invasion, however, the National Bank of Ukraine has restricted cross-border payments and the repatriation of dividends. Whilst foreigners are permitted to purchase non-agricultural land, they are excluded from acquiring agricultural land pending a referendum.

Which company structure is best suited for entering the market?

The standard form is the TOV (Toвариство з обмеженою відповідальністю), a limited liability company. It may be owned by one or more shareholders, including wholly by a foreign parent company, and is managed by a director. There is no statutory minimum share capital, and liability is limited to the company’s assets.

For structures linked to the capital markets or larger organisations, a public limited company (aktsionerne tovarystvo) may be an option, although this is considerably more complex. Those who initially wish only to observe, develop and manage the market, but do not yet wish to generate their own added value, often opt for a representative office or a branch of the foreign company. A representative office is not a separate legal entity but is legally part of the parent company. It is suitable for sales, market maintenance and project initiation, but not as a fully-fledged business. For operational market entry, the TOV remains the first choice.

How do you set up a TOV, and how long does it take?

By international standards, the incorporation process is streamlined. A resolution to incorporate, articles of association and the appointment of a director are required. The company comes into existence upon registration in the Unified State Register (ЄДР). Registration is carried out by state registrars or notaries. The state platform Diia is available for many of these steps, allowing registrations to be completed digitally.

In practice, the incorporation process itself takes only a few days. The preparatory steps involving foreign shareholders take longer: the legalisation and translation of the parent company’s incorporation documents, the clarification of representation through powers of attorney, and the opening of a bank account, during which banks carry out a thorough check on the beneficial owners. Those who prepare these documents in good time can significantly shorten the overall process. In addition, a local business address is required and, depending on the nature of the business, sector-specific licences may be needed.

How is foreign investment protected under the law?

Ukrainian law generally guarantees foreign investors national treatment. The Law on the Regime of Foreign Investment ensures that they enjoy the same conditions as domestic investors. It protects them against expropriation without compensation and guarantees them the repatriation of returns following the termination of the investment, subject to the applicable foreign exchange regulations.

Investment protection under international law goes beyond national law. There is an investment protection agreement between Germany and Ukraine which guarantees German investors standards of protection such as fair and equitable treatment and protection against expropriation, and which refers disputes to investor-state arbitration. Ukraine is also a party to the ICSID Convention. For investors, this means that, in addition to the Ukrainian legal system, an international arbitration forum is available in the event of state intervention. In the current situation, this second layer of protection is not merely a theoretical consideration, but a tangible element of security.

What foreign exchange and licensing rules apply?

The most significant restriction relates to foreign exchange transactions. Whilst these have, in principle, been liberalised since 2019 under a modern currency law, the National Bank of Ukraine (NBU) introduced restrictions at the start of the full-scale invasion to protect the country’s foreign exchange reserves. These primarily affect cross-border payments and the repatriation of dividends. These restrictions are being gradually eased, but their exact status changes constantly, so it must be checked before any major transaction.

On the licensing front, two points are of key importance. Firstly, certain activities require a licence, for example in the financial, insurance and energy sectors. Secondly, mergers and acquisitions of shareholdings above certain thresholds are subject to merger control by the Antimonopoly Committee of Ukraine (AMCU). The merger may not be completed without the AMCU’s approval. Both points must be taken into account before capital is injected.

Can foreign investors purchase land?

When it comes to the purchase of land, a clear distinction must be made between two categories. Non-agricultural land may be acquired by foreign legal entities and individuals under certain conditions, in particular in connection with their own economic activity in the local area and with a property situated on the land or to be constructed there. It is therefore generally possible to secure land for a production or logistics project.

The situation is different for agricultural land. The Ukrainian land market was initially opened up to citizens in 2021 and, since 2024, also to Ukrainian companies, in each case subject to area limits. Foreign nationals and foreign-controlled companies are excluded from acquiring agricultural land. Any liberalisation is subject to a referendum. Anyone wishing to invest in the agricultural sector therefore operates on the basis of leases rather than ownership, or through carefully structured local shareholdings. This distinction is of crucial importance for the overall location strategy and must therefore be decided at the outset of the planning process.

What practical considerations are there when entering the market?

A sound market entry requires a financing and distribution structure that functions effectively even under the applicable foreign exchange restrictions. If the TOV is established as a subsidiary of a German parent company, capital injections, the allocation of profits and subsequent repatriation should be planned jointly from the outset. Licence, service or loan agreements may form part of this structure, but must comply with both Ukrainian law and the relevant current NBU regulations.

Local management is equally important. The director of the TOV has far-reaching powers and should therefore be carefully selected, granted clear powers of authority and integrated through internal approval requirements. In addition, there are tax and compliance issues that must be coordinated across both legal systems. We handle the Ukrainian aspects of these matters in advance, whilst the German professionals at Maxfeld.legal are responsible for the tax and company law implementation, such as integrating the Ukrainian subsidiary into the German group.

About the author

Dmitry Novitsky, Lawyer for Ukrainian law, Maxfeld.legal Nuremberg
Dmitry Novitsky
Ukraine Desk
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Dmitry Novitsky is a Ukrainian lawyer who is admitted to practise as a solicitor in Ukraine. As a partner at the law firm Borysenko & Partners in Dnipro, he handles cases in the areas of company law, property law and public procurement law. At Maxfeld.legal, he supports the teams on projects relating to Ukraine. The firm’s qualified lawyers are responsible for the legal implementation in Germany.

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Frequently asked questions about entering the Ukrainian market

In most cases, this takes the form of a TOV, i.e. a limited liability company under Ukrainian law. It has no statutory minimum capital requirement, may be wholly owned by a foreign parent company and is similar in structure to a German GmbH. A representative office or branch may be considered for the sole purposes of market monitoring and establishing initial contacts.

No, the TOV does not stipulate a statutory minimum share capital. The shareholders determine the amount themselves. Liability is limited to the company’s assets.

The registration with the Unified State Register itself takes only a few days and can be carried out via state registrars, notaries or the Diia platform. The preparatory steps for foreign shareholders, such as the legalisation and translation of documents and the opening of a bank account, take longer, however.

Yes, on two levels. Ukrainian law provides for national treatment and protection against expropriation without compensation. In addition, there is the investment protection agreement between Germany and Ukraine, which guarantees international standards of protection and access to investor-state arbitration. Ukraine is also a member of ICSID.

In principle, yes, but subject to foreign exchange regulations. Since the start of the full-scale invasion, the National Bank has imposed restrictions on the repatriation of dividends and cross-border payments. However, these restrictions are being gradually eased. The current situation should be checked before any major transaction.

Non-agricultural land may be acquired by foreign nationals under certain conditions, usually in connection with their own on-site business activities. Foreign nationals and foreign-controlled companies are not permitted to acquire agricultural land. In such cases, arrangements are made through leases or locally structured shareholdings.

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